Hey there, fellow SEO enthusiasts!
If you’ve been keeping an ear to the ground, you’d know that Google dropped a bit of a bombshell on us yesterday.
The August 2023 Core Update is here, and it’s making waves. But before you jump to any conclusions, let’s dive into the nitty-gritty.
The Update In A Nutshell
Google officially announced the rollout of its August 2023 Core Update on 22nd August. This isn’t their first rodeo for the year; we saw a similar shakeup back in March 2023.
The current update is expected to take a full two weeks to roll out completely. So, if you’re seeing some fluctuations in your website traffic, remember: it’s all part of the process.
Riding The SEO Roller Coaster
Experiencing a surge in traffic? Fantastic! But don’t pop the champagne just yet. On the flip side, if you notice a dip, don’t rush to hit the panic button.
The SEO landscape is akin to shifting sands, and it’s essential to keep a level head until the update is fully live. As the old saying goes, “Don’t count your chickens before they hatch.”
Been Hit? Here’s The Game Plan
If Lady Luck isn’t on your side and you find yourself on the receiving end of this update, don’t fret. Google has always maintained that a drop in rankings doesn’t necessarily mean there’s something wrong with your pages.
Instead of scrambling for a quick fix, take a step back and evaluate. Google has a handy list of questions to consider if your site takes a hit.
Remember, the biggest changes often come after another core update, so there’s always room for recovery.
A Personal Note
Having been in the SEO game for a while, I’ve seen my fair share of updates. Some have been a breeze, while others felt like navigating a storm.
But through it all, one thing remains constant: the importance of quality content and a user-focused approach. So, as we ride out this latest update, let’s keep our eyes on the prize and continue to prioritize our users.
Stay informed, stay calm, and as always, keep optimizing!
Track The Update – Google Search Status Dashboard